Ingage Group
Ingage group is a CMIS group division focusing on the Dutch mortgage and consumer loan market, providing tailored investment solutions and servicing for (institutional) investors.
SENIOR ART DIRECTOR
Brief
INGAGE GROUP
required a versatile Senior Art Director capable of seamlessly bridging the gap between print and digital. In this role,
I delivered comprehensive branding solutions, which included developing brand books, managing website maintenance, and executing precise design edits. I also designed high-stakes PowerPoint presentations tailored for stakeholder reviews and provided creative mentorship to assist junior designers.
I was working for this company in mortgages as the Art / Creative Director, I was responsible for all design expressions in the company. Like organising photoshoots,
Designing stands for the annual financial fairs.
Corporate style branding in costumes and fashion, gadgets merchandise.
They have a few labels in mortgages: Investment Solutions, Servicing and Franchise. Franchise has shops as:De Hypotheek Shop, Huis & Hypotheek.
Other mortgage labels as Merius, Impact, Hyra.
INVESTMENT SOLUTIONS
I was responsible for coordinating the website's new visual direction. Acting as the central link, I liaised between the branding agency, who established the core brand identity and the UX/UI web design teams. My role was to translate the overarching branding into cohesive, digital-first website pages.
To streamline the production and align all teams,
I developed interactive wireframes and prototypes in both Figma and Adobe XD.
SERVICING
THE HYPOTHEEK SHOP
Webdesign compatible in different web formats
I managed the creative and visual direction for the company’s entire web ecosystem, which included the core corporate site (Ingage Group, now Aetos) as well as its subsidiary brands: Hyra, Merius, and Impact.
A critical focus of this role was ensuring seamless responsive design across all digital touchpoints. I meticulously optimised every interface for mobile, tablet, and desktop screens to guarantee a consistent and intuitive user experience regardless of the device.
Working for Ingage Group
(now Ingage Aetos),
I took full ownership of all branding matters. A primary focus was completely revising the company brand book, refreshing its visual content, and curating inspiring quotes to elevate the brand's voice.
Throughout this process, I collaborated closely with the marketing team to ensure the updated guidelines perfectly aligned with the company’s strategic vision and identity.
Quotes Brandbook
Powerpoints
For Stakeholders
In collaboration with my team, I designed high-end corporate PowerPoint presentations. Working strictly from the newly revised brandbook, we utilised approved imagery and corporate typography to ensure absolute brand consistency across all presentation slides.
Photoshoot
Staff Ingage Group
For this project, I managed the entire production process from A to Z. Leveraging my professional network, I curated the perfect creative team, bringing on board photographer Jesaja Hizkia and hair & makeup artist Sade, creative director Kelly Abigail. I took the lead in all pre-production call-in meetings to ensure a shared vision.
On the day of the shoot, I was responsible for the full logistics from managing the workflow and briefing the crew to organising lunch break s ensuring a seamless experience where the creative team could perform at their best.
MUA SADE DOING A TOUCH UP AT
MIRANDA OF MERIUS DEPT.
MUA SADE PREPPING JUDITH,
MANAGER DE HYPOTHEEKSHOP
PHOTOGRAPHER JESAJA TAKING
PHOTOS OF MARTIN,
DIRECTOR DE HYPOTHEEKSHOP
Ingage Franchise:
The Hypotheek Shop
Ingage Franchise has a devision, The Hypotheek Shop.
Customers can physically go to a store near to their city. They have many franchises in Holland. I Art Directed the complete revamp of the B2C magazine for The Hypotheek Shop (a division of Ingage Franchise). Responsible for the overall visual strategy, from the cover and advertisements to full article layouts. Managed the creative process by liaising daily with copywriters, designers, and team members.
COVER MAGAZINE
"VOOR THUIS"
DESIGING DIFFERENT COVERS
ARTICLES TEXT AND PHOTO
DECIDING WHICH FONTS AND LAYOUT
Staff Merchandise
Clothing Accessories
The directors at Ingage commissioned me to develop a fresh, modern branding style for the internal staff apparel and corporate merchandise.
This project required experimenting with the brand's logo across a premium range of clothing and accessories, including ties, caps, t-shirts, and hoodies. The final designs were developed to elevate the company's professional image, ensuring a cohesive and impactful brand presence at financial fairs, industry events, and corporate business meetings.
