Ingage group is a CMIS group division focusing on the Dutch mortgage and consumer loan market, providing tailored investment solutions and servicing for (institutional) investors.
INGAGE GROUP Amsterdam Sloterdijk,
Senior Art Director Contract 2022 2023
Brief
INGAGE GROUP needed a versatile SENIOR ART DIIRECTOR who could work across both print and digital —creating brandbooks, powerpoints, assist junior designers. Someone who understood presentations for stakeholders. Overall brand
Solution
I was working for this company in mortgages as the Art / Creative Director, I was responsible for all design expressions in the company. Like organising photoshoots,
Designing stands for the annual financial fairs.
Corporate style branding in costumes and fashion, gadgets merchandise.
They have a few labels in mortgages: Investment Solutions, Servicing and Franchise. Franchise has shops as:De Hypotheek Shop, Huis & Hypotheek.
Other mortgage labels as Merius, Impact, Hyra.
powerpoints
for stakeholders
Together with my team we had to create powerpoints.
Working from pictures and fonts from the Brandbook.
photoshoot
staff ingage group
photographer. Jesaja Hizkia
visagie. Kelly Abigail, Sade
"For this project, I managed the entire production process from A to Z. By leveraging my professional network, I curated the perfect team, including the photographer and hair & makeup artists. I took the lead in all pre-production call-in meetings to ensure a shared vision. On the day of the shoot, I was responsible for the full logistics—from managing the workflow and briefing the crew to organizing lunch breaks—ensuring a seamless experience where the creative team could perform at their best."
managing photoshoot from a to z. (photographer jesaja hizkia from my network
Staff merchandise
Clothing accessories
Ingage directors asked me to create a new style of branding for staff. I had to play with the logo. These costumes and accessories, ties caps, t shirts, hoodies, would also be used for financial fairs or certain business meetings.
desiging new staff outfits during business fairs.
desiging brandbook guidelines
desiging Mortgage Guide with my junior designers
desiging landingpages, together with the website designers
banners & layout voor social media
MERIUS
MERIUS is a mortgage label of INGAGE GROUP.
They asked me to create a new logo that had to be more contemporary and fresh.
I wanted to use more warmer colors and also in look and feel of the brand. So i chose a. lot of warm pictures for the website but also for their social media, powerpoint presentatiions. The 3 circles, balls had to be the icons from the brand. Transparent and also reusable into different outings of the brand. The former brand color had the colors grey and yellow, I added an soft orange to it.
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branding for merius label. powerpoint examples
Brief
INGAGE GROUP Amsterdam Sloterdijk,
Senior Art Director Contract 2022 2023
DE HYPOTHEEK SHOP
is a label of INGAGE FRANCHISE.
I created with my team (copywriters and graphic designers) a magazine (B2C) for all their shops throughout in Holland. I created a complete new layout and branding style. The copywrite team checked all texts and articles. I had to look for stock photos for the articles.
I had to liaise with the printer and check how much it wouid cost and details as amount of grams of paper, type of paper, etc.