Master Makers
MasterMakers is a Utrecht-based creative branding agency that specializes in brand strategy, rebranding, and digital activation. Established in 1997, the agency positions
itself as "the most Utrecht agency in the world."
VISUAL / DIGITAL DESIGNER
Brief
I stepped in as an interim Senior Designer at advertising agency MasterMakers to cover the lead designer's medical leave. Managing a high-volume influx of ad-hoc creative requests, I primarily focused on digital production. I designed and updated various responsive landing pages for multiple client websites, adapting swiftly to diverse brand guidelines under tight deadlines.
Solution
During my time at the agency in Utrecht, I delivered conceptual campaign designs based on strategic briefs. For the bio-energy producer Nordsol, I visualised their green logistics network by utilizing their yellow and green brand identity to represent a fluid energy force. Additionally, I designed a bio-LNG advertisement featuring a custom 'drop' graphic as a core brand asset, leaning heavily into green palettes to highlight their sustainable mission.
StretchUp
Working from high-level conceptual briefings for StretchUp,
I delivered a cohesive mix of print and digital design assets. On the print side, I adapted and refined various point-of-sale (POS) marketing materials, including flyers, corporate business cards, and sales brochures. Simultaneously, I optimised the layout and visual content of their website landing page. A creative highlight of this project was designing a custom vector illustration for the StretchUp monitor, which I crafted from scratch using Adobe Illustrator to perfectly match the brand’s technical aesthetic.
Nordsol
I was tasked by MasterMakers to develop campaign concepts for Nordsol, focusing on how to creatively embed green bio-oil into the company's visual assets. I designed custom green graphics that illustrated their eco-friendly transport system, showing how it operates on sustainable bio-fuel. Using Figma and Adobe XD, I translated these conceptual ideas into polished web and user interface layouts.
Teletrain
UX/UI Redesign for Teletrain
Teletrain is a Dutch educational training agency and consultancy specialising in learning and development, with a core focus on customer contact, communication, and leadership. I was brought in to optimise their digital presence by redesigning numerous landing pages and restructuring the platform's information architecture.
I designed an entirely new navigation system to enhance the overall user journey. Additionally, I conducted deep creative research into colour psychology and interface layouts, implementing design solutions that improved user engagement, streamlined accessibility, and elevated the overall user experience (UX).
