Metapraxis is a London-based financial analytics technology and services firm that helps business leaders improve performance through data-driven insights.

Company

E commerce designer

Bostik Remote

Position

Date

2016

Brief

Metapraxis, a financial analytics firm, required a unique visual identity for the dashboard of their new B2B software suite. The core challenge was to develop a custom set of icons and symbols from scratch. The style needed to be intuitive—reminiscent of a functional window-based dashboard—yet entirely original to set their software apart from competitors. Additionally, consistent branding was needed for an upcoming tech trade show, including marketing collateral and a promotional video.

Solution

I spent two months developing a comprehensive, bespoke iconography system and data visualization set. Starting with hand-sketched concepts in Adobe Illustrator, I crafted a unique visual language that balanced technical precision with a modern aesthetic.

To ensure a cohesive brand presence at the tech fair, I extended this visual style to:

Print Media: Designing high-impact standing banners, flyers, and professional business cards.
Corporate Communication: Creating polished PowerPoint presentations for B2B pitching.
Motion Design: Producing a promotional video to showcase the software’s capabilities.

The final delivery provided Metapraxis with a distinctive, ownable brand identity that translated seamlessly from their digital software to their physical marketing materials.