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Starbucks
Starbucks is the world's largest, premier roaster and retailer of specialty coffee, operating over 35,000 stores across 80+ countries. Founded in 1971 in Seattle.
As it was a very busy season.I have been hired for the Dutch, Belgian, Luxembourgish markets. But in the end, I was responsible for the German and French market as well. I also was not only involved with heavy artworking but also bespoke designs and conceptual assignments.
Brief
I created designs for several projects.From digital menus, digital banners. They asked me to create the b2b magazine of Starbucks as well. For all barista's in Europe.Also bespoke printed billboards, printed displays.I made the vector illustrations for the packaging for the display coolers.I designed on existing mug sleeves for Best Coffee.
Solution
POSTERS
Posters needed to be added. Different languages changed in the right texts.
Each country has their own products. Some countries don;t have a certain flavour in their range. Again a lot of artworking for this task.
Photography
Conceptual
I had to think together with the art director and creative director what would be suited for a summery bright campagin.
The lila switch was a funny detail.
Bright colors and ofcourse later on some
titles.
Digital Menu's
Different menu's for several countries needed to be recreate. Added pictures and price changes. I would say proper artworking. Keeping an eye on layouts as another language means another layout and style features. Also every country has their own products and style!
How to make a branding pop?
Using Starbucks colours &
products
I was responsible of assisting the shoot, but I also had to keep an eye on the overall look and feel. The branding of Starbucks really had to pop oout and be in harmony with the assets.
Sticker Design
Windows outside needed a new sticker. I had to prep the illustrations, adjust some illustrations and make them PDF ready for the printers.
I was responsible of assisting the shoot, but I also had to keep an eye on the overall look and feel. The branding of Starbucks really had to pop oout and be in harmony with the assets.
Coffee Cows
Illustration for displays in shops
sticker design for windows outside
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