Master Makers
MasterMakers
VISUAL / DIGITAL DESIGNER
MasterMakers is a Utrecht-based creative branding agency that specializes in brand strategy, rebranding, and digital activation. Established in 1997, the agency positions
itself as "the most Utrecht agency in the world."
I have created printed banners. But I was asked to create conceptual images,
Catching quotes. Thinking about how to make impact.
How to use the elements of the (yellow) drop. (part of their logo, the drops)
I came up with the circle as a
text balloon.
Definite version:
They chose this digital banner in the end. Less yellow, but the green energy stream
stayed. Quote has changed and some letters put in green. Their logo on the right.
Second version:
So i found a picture on Shutterstock
and find a beautiful picture of a ship at sea.
The idea came when I saw the water stream, that is energy!
And the idea was born.
First version:
I was brainstorming about the green energy and how to implement it with their customers. Lorrydrivers and industrial ships. So i found a picture on Shutterstock
and find a beautiful picturre of a lorry with a sunset, in nature (bio energy)
I was scetching with the green color and their logo and the photo.
The idea of lines energy and streams.... They liked the idea. They also wanted the version with the transport at sea.
I stepped in as an interim Senior Designer at advertising agency MasterMakers to cover the lead designer's medical leave. Managing a high-volume influx of ad-hoc creative requests, I primarily focused on digital production. I designed and updated various responsive landing pages for multiple client websites, adapting swiftly to diverse brand g
uidelines under tight deadlines.
During my time at the agency in Utrecht, I delivered conceptual campaign designs based on strategic briefs. For the bio-energy producer Nordsol, I visualised their green logistics network by utilizing their yellow and green brand identity to represent a fluid energy force. Additionally, I designed a bio-LNG advertisement featuring a custom 'drop' graphic as a core brand asset, leaning heavily into green palettes to highlight their sustainable mission.
I was tasked by MasterMakers to develop campaign concepts for Nordsol, focusing on how to creatively embed green bio-oil into the company's visual assets. I designed custom green graphics that illustrated their eco-friendly transport system, showing how it operates on sustainable bio-fuel. Using Figma and Adobe XD, I translated these conceptual ideas into polished web and user interface layouts.
Nordsol
Teletrain
UX/UI Redesign for Teletrain
Teletrain is a Dutch educational training agency and consultancy specialising in learning and development, with a core focus on customer contact, communication, and leadership. I was brought in to optimise their digital presence by redesigning numerous landing pages and restructuring the platform's information architecture.
I designed an entirely new navigation system to enhance the overall user journey. Additionally, I conducted deep creative research into colour psychology and interface layouts, implementing design solutions that improved user engagement, streamlined accessibility, and elevated the overall user experience (UX).