Unilever
UNILEVER A world leader in consumer goods (FMCG), currently undergoing a major strategic transformation to become a "pureplay" company focused on Beauty, Wellbeing, and Personal Care.
Freelance INTEGRATED DESIGNER
Brief
The core objective of this project was to manage and optimise the visual and textual content for the L’Oréal segment within Unilever’s extensive digital portfolio. I was tasked with completely refreshing the presentation of all brand assets, ensuring they felt modern and high-impact. This role demanded strict adherence to global brand guidelines and absolute visual alignment. By balancing sophisticated layout design with clear information architecture, I delivered highly engaging, brand-consistent communication assets that elevated the consumer experience.
Solution
I curated a strategic selection of imagery from the brand’s library to strengthen the visual narrative. Following this,
I updated the copy to better resonate with the target audience and restructured the layouts to improve flow and readability. The result was a cohesive, professional presentation that met the high aesthetic standards of the L’Oréal brand.
Display for Drugstores
I executed the design and desktop publishing (DTP) for promotional in-store displays targeted at major Dutch drugstores. My role required high precision, which included typesetting localized texts, inserting product imagery, and configuring files to meet strict print-ready technical measurements. I ensured that each high-impact display layout translated flawlessly from screen to the actual store floor, strictly adhering to the retail spaces' unique spatial constraints.
Little Displays On a Display
I executed the design and desktop publishing (DTP) for promotional in-store displays targeted at major Dutch drugstores. My role required high precision, which included typesetting localized texts, sourcing and inserting appropriate assets from designated picture libraries, and configuring files to meet strict print-ready technical measurements. I ensured that each high-impact display layout translated flawlessly from digital concept to the actual store floor.
I executed the structural artworking and design for promotional cardboard in-store displays targeted at major Dutch drugstores. My role required high technical precision, including typesetting localized text elements and inserting corporate imagery from designated picture libraries.
I precisely configured every design file to align with the exact physical die-lines and dimensions required for cardboard manufacturing, ensuring a perfect retail rollout.