DESIGN

DESIGN • ARTDIRECTION

My name is Suzette Huwae,

I am a Senior Art Director, Graphic Designer, Artist.

I don't like to think in boxes as i am a creative. I am crossing all platforms.

My work is all about creativity, I worked in many fields working hybrid, across

print & digital. I have more than 16 years of solid graphic experience.

Focused on print, but I do digital as well. I like my layouts clean and contemporary.

Clients: Albert Heijn, Gemeente Amsterdam (West), Huishoudbeurs, Hudson’s Bay, Starbucks, Unilever, Etos, Kruidvat, Deutsche Bank, Rabobank, GVB, Metapraxis, Castle Trust, Nestle.

ThamesWater, O'Neill

To see my CV & see my full portfolio (English version) click on the buttons.

On this page you can see some highlights.

OWN PROJECTS
POD

I created my own designs on sweaters and t shirts. Toilet bags. All POD.

• Print illustrative design

TCCHE
DR JOE DISPENZA

Iwas asked by TCCHE (the Conference Consciousness & Human Evolution in London.

to create Tshirt designs for events by Dr Joe Dispenza. the famous scientist of meditation and quantum physics.

I had to work with certain famous quotes of Joe Dispenza and guidance texts for the event bookshop etc etc.

I used ecoline (watercolor) on paper to create the lettering, and scanned them after.

• Print design

POSTCARDS

BRANDBOOK SUZETTE HUWAE

CREATING MY OWN BRANDBOOK • LONDON

I have created my own brandbook to have my own documentation of what
i do. As besides designing I am painting and illustrating and i am doing ceramics.
I have set up the photoshoot with friends, a make up artist and a model.
I have used a magazine approach with fashionable lettering combined with own lettering. Hardcover.

All design is done by me. Bookcover layout pages rug and blurb.

Print Book Design • Art Direction

Model : Tricia Noely • Make Up Artist: Nina Aeckerle •

Creative Direction: Nataly Sopacuaperu •

Photography: Boya Latumahina •

Graphic design: Suzette Huwae

Inside Brandbook SH.

Pages of Photoshoot.

Model Tricia Noely

MUA: Nina Aeckerle

Photographer: ZipporaLux

Creative Director: Nataly Sopacuaperu

Graphic Designer: Suzette Huwae

Inside Brandbook SH.

Full color

A4 Size

Matt laminated hardcover

ALBERT HEIJN

I worked for this high-end supermarket in the Netherlands (Zaandam). I've worked on designing brochures, illustrating holiday cards and creating displays for their stores, digital banners and more. For the digital banners I mainly worked with Adobe Indesign. I used Adobe Photoshop

(after scanning) for the cards and I used Indesign for the displays within the store.

Print design • Digital design • Illustration • Conceptual design •

working together with designers & Creative Director

MASTERMAKERS

I worked for this advertising agency on different projects.

I have worked conceptually for their clients. I.e. Nordsol. working with briefiings.

For the company NORDSOL a bio oil producer,

I visualised their transpors by using their brand style colors green and yellow

as an energy force. Plus another advert for Bio LNG.

Examples with the drop as a style element. And a lot of green.

• Conceptual design • Webdesign (landingpages) • Digital design • Print design

LIFESTYLE BUSINESS CLUB

I worked for this Business Club for female entrepreneurs.

I have made illustrations (a4 sizes) to use as POS materials for her Events.

• Illustrations • Lettering

For this company TELETRAIN, I worked on theri landingpages for their website.

I used Adobe XD and Figma to design layouts to fill in texts and image elements.

• Webdesign (landingpages, wire frames)

For this company NORDSOL, I worked on their concept designs.

How to integrate the green bio oil into the visuals.

I used Adobe XD and Figma to design layouts.

*Conceptual * Flyer * Visuals

For this company STRETCH UP, I worked on conceptual briefings.

I had to modify POS materials, like flyers, create an illustration for the StretchUp monitor.

Designing business cards.

• Print design • Vector Illustration • Digital design

For this company MOLLYWOOD, I worked on conceptual briefings.

Their website needed to look more appealing and bright. I have refurbished their logo as well. It needed to be more bright and fresh colors.

I used Adobe XD and Figma and indesign to express my moodboards.

• Conceptual design • Digital design • Rebranding logo design

INGAGE GROUP

I am working for this company in mortgages. They have a few labels in mortgages:
Investment Solutions, Servicing and Franchise. Franchise has shops as:
De Hypotheek Shop, Huis & Hypotheek. Other mortgage labels as Merius, Impact, Hyra.
As the Art Creative Director, I was responsible for all design expressions in the company. Like organising photoshoots, Designing stands for the annual financial fairs. Corporate style branding in costumes and fashion, gadgets merchandise.

Designing a magazine for Ingage Franchise (De Hypotheek Shop, Huis & Hypotheek). Websites redesigns. Creating Brandbooks. Powerpoint designs, liaise with printers and suppliers. Merchandise intern and extern. Letterheads, businesscards. Interior designs, redesiging branding labels. Marketing expressions for several departments. Stand designs for financial fairs.

Ad hoc commissions for stakeholders.

• Rebranding logo house style design • Print design • Digital design • Webdesign (Landingpages)

INGAGE GROUP

They asked me to create apparel designn in their brand colours. this was for the uniform apparel that they suppose to wear during business fairs.

• Apparel design • Standbouw design • Print design

MERIUS is a mortgage label of INGAGE GROUP.

They asked me to create a new logo that had to be more contemporary and fresh.

I wanted to use more warmer colors and also in look and feel of the brand. So i chose a. lot of warm pictures for the website but also for their social media, powerpoint presentatiions. The 3 circles, balls had to be the icons from the brand. Transparent and also reusable into different outings of the brand. The former brand color had the colors grey and yellow, I added an soft orange to it.

• Rebranding logo identity design • Digital design • Print design • Webdesign (Layouts)

MERIUS

DE HYPOTHEEK SHOP is a label of INGAGE FRANCHISE.

I created with my team (copywriters and graphic designers) a magazine (B2C) for all their shops trhoughout in Holland. I created a complete new layout and branding style. The copywrite team checked all texts and articles. I had to look for stockphotos for the articles. I had to liaise with the printer and check how much it wouid cost and details as amount of grams of paper, type of paper, etc.

STARBUCKS

Starbucks also has a big hot/cold food section. Like salade bowls, sandwiches, fruit etc.
I had to work on certain food labels, where we had to place blurb text of ingredients of the products. B2B: We had to create a moodboard (Siren’s Eye) a manual, how employees of Starbucks have to display their products. These layouts are usually illustrated to make it easier for the employees. These are vector illustrations. I had to do some illustrations as food bowls, sandwiches and salad bowls.

• Print design • Digital design • Vector illustration • Artwork (DTP)

I have done a lot of DTP ARTWORK for several companies, in Amsterdam & London.

From O'Neill, Landrover, Jaguar, Kruidvat, Etos, Halfords.

O'Neill, dtp Summer cataloque.

Editing pictures & inserting texts.

METAPRAXIS

METAPRAXIS is a tech company in Wimbledon South London,

They are servicing computer programs & Software for other companies. B2B.

I was hired to create symbols illustrations for the dashboard for their bespoke software.

I worked on displays for a tech fair. I created Powerpoints, business cards.

• Illustrations • Print design • Digital design

LAUREN'S WAY

TOWIE (The Only Way is Essex) star Lauren Goodger has a company all about tanning.

She needed some new flyers with new layouts. Digital banners only.

• Digital design

APHERO

APHERO is an exclusive international leather clothing label for women.

I created flyers, ebooks, pages for website

• Digital design • Print design

www.aphero.com

FZ BEAUTY

FZ label in beauty. Focus on waxing.

They wanted a.complety new branding. Identity with social media outings. I have created a logo, businesscards and stories. Also created a pattern layout for Instagram.

NATISHA SKIN STUDIO

A Beautysalon in Amstelveen.

I created a totally new branding identity.

it had to look natural nude. I have designed several identiies to create the one she loved. But still a bit classic. Social Media layouts. Banners, stories, posts, and designing layout for new website.

• Branding design • Print design • Digital design • Social media design